Privacy Policy

Last updated: 5 September 2026

This Privacy Policy explains how All Kinds of Watches, operated by Ricardo Marques, sole trader, collects, uses, stores and shares personal information when you visit allkindsofwatches.co.uk, place an order, contact us, or otherwise use our online store.

All Kinds of Watches is the data controller for the personal information described in this policy, except where another organisation acts as a separate controller for its own processing.

Our online store is powered by Shopify.

1. Who We Are

Trading name: All Kinds of Watches
Proprietor: Ricardo Marques, sole trader
Business address:
All Kinds of Watches
1 Helvetia Street
London
SE6 4EX
United Kingdom

Email: contact@allkindsofwatches.co.uk
Telephone: 07821 476782

2. Personal Information We Collect

Depending on how you use our website and services, we may collect and process:

• your name;
• billing and delivery address;
• email address;
• telephone number;
• order and transaction information;
• payment-related information;
• communications you send to us;
• information relating to returns, refunds or customer-service enquiries;
• IP address, browser, device and website-usage information; and
• cookie and similar technology information.

Payment information may be collected and processed directly by Shopify, PayPal or other payment providers available at checkout. We do not need to receive or store your complete payment-card details ourselves in order to process an order.

3. How We Collect Your Information

We may receive personal information:

• directly from you when you place an order, contact us, create or use an account or otherwise provide information to us;
• automatically when you use our website, including through cookies and similar technologies;
• from Shopify and payment providers in connection with orders and payments;
• from delivery providers in connection with the delivery or return of an order; and
• from service providers where necessary to operate, secure and support our business.

4. Why We Use Your Information and Our Lawful Bases

UK data protection law requires us to have a lawful basis for processing personal information. The basis we rely upon depends on why we are using the information.

To process and fulfil orders

We use information such as your name, contact details, delivery address and order information to accept orders, take payment, dispatch products, communicate about your order and deal with returns or refunds.

Our lawful basis is generally contract, because this processing is necessary to enter into or perform our contract with you.

Payments

Information is processed as necessary to take and administer payments and refunds.

Our lawful basis is generally contract and, where applicable, legal obligation.

Payment providers may also process information under their own privacy policies and lawful bases.

Customer service and communications

We use your information to answer questions, respond to enquiries, resolve problems and administer returns, refunds or disputes.

Our lawful basis may be contract or our legitimate interests in providing customer service and managing our business.

Fraud prevention and security

We may process information to protect our customers, website and business against fraud, misuse, security threats and unlawful activity.

Our lawful basis is generally our legitimate interests in protecting our business and customers and, where applicable, compliance with a legal obligation.

Accounting, tax and legal records

We may retain and use transaction and other relevant information where necessary for accounting, taxation, regulatory requirements, legal claims or compliance with other legal obligations.

Our lawful basis is legal obligation and, where appropriate, our legitimate interests in establishing, exercising or defending legal claims.

Marketing

Where we send electronic marketing that requires your consent, we rely on consent. Where another lawful basis is permitted, we will only use it where appropriate.

You can unsubscribe from marketing communications at any time using the unsubscribe facility provided in the communication or by contacting us.

5. Our Legitimate Interests

Where we rely on legitimate interests, those interests may include:

• operating and improving our business;
• providing customer service;
• protecting our website, customers and business from fraud or misuse;
• maintaining appropriate business records; and
• establishing, exercising or defending legal claims.

We will only rely on legitimate interests where we consider that the processing is necessary and that your rights and interests do not override those interests.

The ICO requires organisations relying on legitimate interests to explain both the purpose and the legitimate interests being pursued.

6. Who We Share Personal Information With

We may share personal information where necessary with organisations that help us operate the store and fulfil your order, including:

• Shopify, which provides our ecommerce platform and associated services;
• payment providers, including Shopify Payments and PayPal, where applicable;
• delivery and postal providers, including Royal Mail, where applicable;
• IT, website, hosting, email, security and other technology providers;
• professional advisers such as accountants or legal advisers where necessary; and
• government authorities, regulators, law-enforcement bodies or courts where disclosure is required or permitted by law.

We only share information where reasonably necessary for the relevant purpose or where required by law.

Some third parties may act as independent data controllers and process your information according to their own privacy policies.

7. Shopify

Our online store is hosted by Shopify.

Shopify processes information about customers and visitors in order to provide its ecommerce services and may also process certain information for purposes determined by Shopify.

You can read more about Shopify's processing and privacy practices through the Shopify Consumer Privacy Policy and manage certain privacy choices through the Shopify Privacy Portal.

8. Cookies and Similar Technologies

Our website uses cookies and similar technologies. Some are necessary for the website and checkout to operate. Others may be used for functions such as preferences, analytics or advertising, depending on the services enabled on our store.

Where consent is required by law for non-essential cookies or similar technologies, we will seek that consent before using them.

You can manage available cookie and privacy choices through the controls provided on our website.

The ICO states that website visitors must be informed about cookies and that cookies that are not strictly necessary generally require the user's agreement.

9. International Transfers

Shopify and some of the service providers used to operate our store may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, appropriate safeguards or other legally recognised transfer mechanisms will be used where required by UK data protection law.

These may include transfers to countries covered by UK adequacy regulations or the use of appropriate contractual safeguards.

10. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to fulfil orders, provide customer service and meet accounting, tax, legal and regulatory requirements.

Different types of information may therefore be retained for different periods.

When information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

11. Security

We take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You should avoid sending sensitive payment or other confidential information to us through ordinary email where it is not necessary to do so.

12. Your Data Protection Rights

Depending on the circumstances and subject to applicable exemptions, UK data protection law may give you rights including:

• the right of access to your personal information;
• the right to rectification of inaccurate or incomplete information;
• the right to erasure in certain circumstances;
• the right to restrict processing in certain circumstances;
• the right to object to certain processing;
• the right to data portability in certain circumstances; and
• the right to withdraw consent where we rely upon consent.

These rights are not absolute and whether a particular right applies can depend on our lawful basis and the circumstances of the processing.

To exercise your rights, contact us at contact@allkindsofwatches.co.uk.

We may need to verify your identity before responding to a request.

The ICO confirms these rights and notes that businesses generally must respond to a rights request without undue delay and within the applicable statutory period.

13. Marketing Preferences

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the message or by contacting us.

Stopping marketing communications will not prevent us from sending necessary service communications relating to an order, payment, return or other transaction with you.

14. Children's Information

Our store is intended for customers who are legally able to enter into purchases.

We do not knowingly seek to collect personal information from children for marketing purposes.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can consider the appropriate action.

15. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Those organisations are responsible for their own privacy practices. We recommend reviewing their privacy information before providing personal information to them.

16. Complaints

If you have a concern about how we use your personal information, please contact us first so that we can investigate it.

Email: contact@allkindsofwatches.co.uk
Telephone: 07821 476782

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113

Information Commissioner's Office

The ICO's own small-business privacy-notice guidance specifically provides for this complaint route.

17. Changes to This Privacy Policy

We may update this Privacy Policy when our business practices, website, service providers or legal obligations change.

When we make changes, we will publish the updated policy on this website and change the “Last updated” date where appropriate.

18. Contact Us

For questions about this Privacy Policy, to exercise a data protection right or to make a privacy complaint, please contact:

All Kinds of Watches
Ricardo Marques, sole trader

1 Helvetia Street
London
SE6 4EX
United Kingdom

Email: contact@allkindsofwatches.co.uk
Telephone: 07821 476782

For the purposes of applicable UK data protection law, Ricardo Marques trading as All Kinds of Watches is the data controller.